PRE-CONFERENCE WORKSHOPS
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Don't sneak into Boston just in time for the Opening Keynote—be sure to make time in your itinerary
for the pre-Conference workshops taking place Sunday, May 18. There's no better way to kick off the
Conference than with an in-depth, three-hour workshop on nitty-gritty software techniques or keeping
your creative fires burning. You'll find complete descriptions of all 10 workshops below.
And don't forget to check out the networking lunch. The lunch gives you a chance to meet some of
your fellow attendees before the Conference starts and pick up key networking tips from host Steve
Gordon, Jr.
NOTE: These are optional events not included in the Conference registration fee. Each workshop is
$150, in addition to your full-Conference registration fee; the Networking Lunch is $55. For
the best deal, check out the combo rate—you'll get full-Conference registration plus two
pre-Conference workshops for one deeply discounted rate. (Non-Full-Conference attendees may register for pre-Conference Workshops for $250 each.)
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Pricing and Marketing Workshop
Do you know where to find new prospects? Are you making enough money on your current projects? If you
answered no—or even "I don't know"—to either of those questions, this workshop is for you.
Ilise Benun and Peleg Top of Marketing Mentor will help you create a successful
and profitable graphic design career, whether you're a seasoned designer or just starting out. You'll learn:
- how to create a smart marketing plan that reflects your ideal financial goals—and the steps you need to take to reach those goals
- how to keep in touch with prospects so that they think of you as soon as they need a designer
- how to talk money with clients so you can confidently figure out your hourly rate and give accurate estimates
Adobe InDesign Deep Dive
Adobe Certified Instructor Claudia McCue leads you on an in-depth, under-the-hood exploration
of InDesign. She'll help you take advantage of InDesign's tight integration with the other Creative
Suite programs, and reveal time-saving tricks even the savviest InDesign users may not have discovered
yet. You'll learn how to bring a file to life with hyperlinks, movies and sound, ensure your transparency
effects print correctly and speed up production with hidden features.
Styling Your Content with CSS in Dreamweaver CS3
Find out how to save precious development time and still create accessible, search-engine friendly
content in this session with Dreamweaver expert Stephanie Sullivan. You'll learn how to:
- logically mark up your content with HTML
- make the most of the 32 CSS layouts included with Dreamweaver CS3 (and created by Stephanie)
- use Dreamweaver to integrate your design into these CSS layouts
Feed the Fire: A Creativity Workshop
Refuel your creativity and spark your imagination in this fast-paced workshop led by creativity
guru Sam Harrison. You'll learn how to break out of ruts, rekindle inspiration and brainstorm
better and faster. Sam will even share a five-step process to help you generate on-the-spot ideas,
even under deadline. Guaranteed to get your creative neurons firing!
(Pre)Fab Faces: Designing with Your Own Ready-Made Letters
It might be time to give your overworked "go-to" fonts a break. But there's an easy way to give a unique
look to your communication systems and design campaigns: use prefabricated letterforms to manually
compose your own headlines and word-marks.
House Industries' Ken Barber will use Boston's rich typographic history as a backdrop for this
session on developing your own type. You'll learn how to turn pencil renderings into practical stock
lettering, get a handy drawing demonstration and pick up tips for digitizing your letters. Perfect for
designers of all levels of typography and lettering experience.
Networking Lunch
Meet some of your fellow attendees for lunch before the Conference officially kicks off. Host
Steve Gordon, Jr. will offer some pointers to get you started, then wander the room, helping you
break the ice and practice your networking skills in a relaxed, no-pressure setting.
Russell Brown's Adobe Photoshop CS3 Workshop
Join Adobe senior creative director Russell Brown for this tips-and-tricks extravaganza featuring
Photoshop CS3. In his own unique style, Russell will cover some of his favorite new features in Photoshop
CS3 and reveal new ways you can use them. He'll give special emphasis to mastering Smart Objects and new
non-destructive Smart Filters, enhanced Vanishing Point, new 3D support, Dr. Brown's Services and more.
As a special bonus, everyone who attends will receive one of Russell's exclusive tips-and-techniques CDs.
Smashing Photography: Creating Revolutionary Images with Your Digital Camera
Back by popular demand! Learn the basic "rules" of photography and then put them to use as author, designer
and photographer Jim Krause sends you out into the convention center on three assignments. You'll
explore both traditional and non-traditional photo techniques, and gain the confidence you need to make the
most of your photography skills (even if you think you don't have any). You'll even learn how to harness your
aptitude for visual experimentation into your own stock-image collection. There's something for photographers
of all levels—all you need are a digital camera, comfy shoes and a flashlight.
Transforming Your In-House Team into a World-Class Design Firm
You've got a great in-house design department. But how do you take it up a notch and turn your team into
powerful brand-building force? Design industry veteran Jeni Herberger has a few suggestions based
on the best practices of creative directors across the country.
You'll take a close look at three key points—structure (organizational charts), process (creative briefs)
and valuation (charge-back systems)—that will have your team functioning like an independent design firm
in no time.
Can't We All Just Get Along? How to Identify and Work with Different Types of Communicators
Communication breakdowns are at the heart of many design problems. In this interactive workshop,
organizational development pro Kathy Burton will help you identify your communication style
and understand how your preferences mesh—or sometimes clash—with others'. As you become aware of
differing tendencies and perceptions, you'll be better equipped to collaborate with those around you.
Transforming Your Print Designs on the Web
Do you feel like your designs lose something when you hand them over to a web developer to interpret
the design online? Chris Converse can help you work more collaboratively with your web developer
by jumpstarting your Photoshop design in Dreamweaver CS3. In this step-by-step tutorial, follow along as Chris:
- creates a web page from scratch using features in Photoshop and the visual design tools in Dreamweaver
- animates an Illustrator file in Flash and adds it to a web page
- modifies and places video content on the web page using Photoshop Extended and Flash
- shows you how to preview the site on mobile devices
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